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Dr Rachel Batty staff profile picture

Contact details +64 (06) 356 9099  ext. 43188

Dr Rachel Batty

Senior Lecturer in Sport Management

School of Sport, Exercise and Nutrition

I have extensive experience in undergraduate/postgraduate teaching within the sport and recreation discipline, including the coordination of courses focussed on sport: events; venues; marketing; development; and organisations.  

My research interests revolve around the management of sport organisations, the effective coordination of sport stakeholder relationships, sport organisation branding and strategic sport sponsorship. I am skilled in qualitative research design and analysis. Contributions to my areas of expertise are evidenced by a number of publications and conference papers.

I endeavour to continue to enhance my sport industry knowledge and experience through ongoing work for and alongside a range of sport industry providers.


Contact details

  • Ph: +64 06 9518025
    Location: 2.05, PTC
    Campus: Turitea

Prizes and Awards

  • Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Industry Engagement Award - Sport Management Association of Australia and New Zealand (SMAANZ) (2017)

Research Expertise

Research Interests

My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.


Resource Development and Management, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)


Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.

Research Outputs


Batty, RJ. (2016). Understanding stakeholder status and legitimate power exertion within community sport events: A case study of the christchurch (New Zealand) city to surf. In Managing and Developing Communities, Festivals and Events. (pp. 103 - 119).
[Chapter]Authored by: Batty, R.


Martin, AJ., Batty, R., Thompson, A., Kuchár, R., & Pančoška, P. (2019). An examination of children’s motives for triathlon participation as a function of age. Annals of Leisure Research. 22(2), 183-201
[Journal article]Authored by: Batty, R., Martin, A.
Batty, RJ., & Gee, S. (2019). Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship. Sport Management Review. 22(1), 167-179
[Journal article]Authored by: Batty, R.
Batty, RJ., Palmer, F., Nauright, J., & Davies, J. (2018). The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue. Journal of Global Sport Management. 3(3), 209-214
[Journal article]Authored by: Batty, R.
Gee, S., Thompson, AJ., & Batty, RJ. (2018). Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup. Journal of Global Sport Management. 3(3), 266-283
[Journal article]Authored by: Batty, R.
Batty, RJ., Toohey, K., & Cuskelly, G. (2016). Community sport events and the impacts of a public health agenda. International Journal of Event Management Research. 11(1), 12-26
[Journal article]Authored by: Batty, R.
Batty, RJ., Cuskelly, G., & Toohey, K. (2016). Community Sport Events and CSR Sponsorship: Examining the Impacts of a Public Health Agenda. Journal of Sport and Social Issues. 40(6), 545-564
[Journal article]Authored by: Batty, R.


Batty, RJ. (2014). Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Batty, R.


Gee, S., & Batty, R.(2018, June). ISSA Conference 2018. . Retreived from
[Conference]Authored by: Batty, R.
Batty, R.(2018, November). SMAANZ Annual Conference 2018. . Retreived from
[Conference]Authored by: Batty, R.
Batty, RJ. (2017). Loading up the bases: A case study of baseball New Zealand in the lead up to the 2020 Olympics. , Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Conference
[Conference Abstract]Authored by: Batty, R.
Batty, RJ.World in union international rugby conference: Conference programme and proceedings. In World in Union International Rugby Conference: Conference Programme and Proceedings. Palmerston North, New Zealand: Massey University
[Conference Other]Authored by: Batty, R.Edited by: Batty, R.
Batty, RJ., & Gee, S.(2017, June). Public health agenda influence on rugby union sponsorship. . (pp. 37 - 37).
[Conference]Authored by: Batty, R.
Batty, RJ., Cuskelly, G., & Toohey, K.CSR & community sport events: Balancing sponsorship and a public health agenda. . Orlando, Florida
[Conference Paper]Authored by: Batty, R.
Batty, RJ.(2013, November). Community sport events: Sponsorship and the impacts of a public health agenda. . (pp. 60 - 61).
[Conference]Authored by: Batty, R.
Batty, RJ.(2011, November). Community sporting events and the changing nature of sponorship. .
[Conference]Authored by: Batty, R.
Batty, RJ.(2010, February). The controversial nature of event sponsorship. .
[Conference]Authored by: Batty, R.


Batty, R. (2020). Effective Partnership Leveraging: Baseball New Zealand and the Auckland Tuatara.
[Commissioned Report]Authored by: Batty, R.

Teaching and Supervision

Courses Coordinated

Media and Links


  • 30 May 2017 - Radio
    Radio New Zealand Interview
    Interview (based on Sport Sponsorship Expertise) with corresponding news story broadcast and posted on the Radion New Zealand website.Title: Health experts condemn pairing KFC, Rugby League World Cup

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