Understanding and working with the news media combining practical skills with critical and ethical perspectives on media use. Skills include media strategy, writing media releases, broadcast interviewing and running a media conference.
A study of the processes and practices of business communication in the context of the private and public sectors. The course is based on those theories of human communication of most relevance in developing an understanding of and facility in skills such as listening, speaking to a group, interviewing and writing in organisations.
This course examines the structure and functions of New Zealand news media, including its linkages to global news media systems. It also examines how different social identities are constructed in news media.
219.205 Professional Presentations in Business15 credits
A study of the principles and strategies of professional presentations in business and organisational settings. This will cover oral communication in a technological environment and include the use of computer-aided presentations and other media.
219.206 Communication and Technological Change15 credits
This course explores the intersection between communication practice and technology, seeking a critical and contextual understanding of how technological innovation impacts on contemporary organisational and business communication.
219.207 Writing for Public Relations and Digital Media15 credits
This course develops students' skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.
An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.
Editing text for print and web publication including grammar, punctuation, clarity and style; and the principles of design and layout in publishing.
219.302 Gender and Communication in Organisations15 credits
A critical examination of gender theories with an emphasis on the application of theory to practice for women in organisations. The course studies the way in which gender affects behaviour in organisations.
This course draws on current research and theory to examine the communication process, practice and ethical considerations of organisations' communication with their internal and external stakeholders.
An in-depth study of public relations theory and practice. Emphasis is placed on strategic planning and key areas, including media relations, employee relations, government relations and issues management.
This course explores the theories, methods and issues involved in the study of how human beings use language to communicate with one another in the course of their everyday working lives.
219.309 International Case Studies in Public Relations15 credits
An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.
This course focuses on the art of writing interesting, strong and memorable speeches. Students will analyse some of the world's greatest speeches, and practise applying the techniques to write speeches that audiences will find compelling. The curriculum will assist, but is not exclusively directed at, students pursuing careers in Communication Management and Public Relations.
An examination of the affinities and tensions between academic research on journalism and journalism practice, highlighting the methodological diversity of the academic field of journalism studies, exploring the research methods used in investigative journalism, and reflecting on the research logic of journalism practice.
A study of the development of print journalism in English since the 1500s, concentrating on developments in England, the United States and New Zealand. The course also considers the growing distinction between fact and fiction in reportage, the role of the journalist, and the impact of new media technologies.
A critical examination of news media processes, with a particular concentration on the New Zealand media industries, incorporating both theoretical approaches and practical applications. Particular attention is paid to the role of the journalist, ownership and ethics.
The course develops an understanding of advanced journalism theory in specified topic areas and builds students' ability to produce and analyse diverse journalism practices within contemporary communication contexts.
219.710 Persuasive Communication Practice30 credits
This course provides students with the ability to critically examine processes of interpersonal influence in a broad variety of internal and external organisational settings. Through an exploration of a wide range of theories of persuasive communication and extensive application and practice, students develop skills and knowledge to be more sophisticated consumers and producers of persuasive messages, particularly in the context of everyday negotiation.
Students study the theory and practice of gathering and writing news journalism for publication, including generating news-story ideas, gathering the relevant information, writing these news stories, and publishing them in mainstream media outlets. Students critically reflect on their experiences, making links to the relevant scholarly literature.
Students study the theory and practice of news reporting for various non-print media platforms, including radio, video, photography and the internet. Students critically reflect on the role and function of new media practices, including the use of social media.
219.714 Media Law, Ethics and Workplace Practice30 credits
Students study and critically reflect on the principles of media law and ethics with regard to journalistic material, including their own stories. Students undertake journalistic work experience, including reporting on legal cases before the courts and decision-making in local government.
Students consider the research methods and tools relevant to the critical study of journalism. Students critically reflect on the contemporary and historical role of journalism in society, including reporting on diversity. Students investigate and write a substantial piece of investigative journalism, including a section that critically reflects on the process.
219.716 Public Relations Research Methods15 credits
An application of contemporary research methods to the demands of public relations practice in both local and transnational campaigns.
219.717 Digital Innovation and PR Management30 credits
A critical examination of trends in public relations application of mobile and social media to inform communication planning. Students critically reflect on the implications of the rapid evolution of digital platforms for their own practice.
An evaluation of the implications of reputation management practices and an analysis of how reputation risk can be identified and managed in an ethical fashion as part of an organisation's enterprise-wide risk management framework under the direction of the board.
Analytical techniques and strategies for PR practitioners using traditional, web, mobile and social media are explored, including the responsible interpretation and communication of the findings 'big data' makes and does not make possible.
219.720 Global Public Relations Management30 credits
This course identifies and analyses how global public relations management is shaped by emerging technologies, national cultures and diplomacy. A comparative study of public relations practice in different countries is based on an international study trip.
219.721 Transdisciplinary Communication Research Methods30 credits
An advanced introduction to selected communication research traditions and methods. Transdisciplinary competency in applied communication research is developed through the evaluation and application of different methodologies to communication research challenges.
219.790 Research Methods in Communication30 credits
To introduce students to the research design principles of qualitative and quantitative research methodologies, data collection procedures, analysis of data and interpretation of results, and writing the research report.
Candidates will undertake professional practice within the subject area in which the Master of Management is being completed. Professional Practice may be conducted either individually or in groups and assessment of the outcome of the investigation may be in a variety of ways including written and oral presentations and case studies.