Bachelor of Business (Strategic Communication)

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Become a sought-after employee

Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.

Find out more about the Bachelor of Business parent structure

What is it like?

The Bachelor of Business with a major in strategic communication builds your skills in areas including writing in the workplace, professional presentations, communication technology, interpersonal communication, organisational communication, cross-cultural communication, and public relations.

You will develop your skills especially through learning by doing, such as role-playing, writing portfolios, interviewing, presentations, video conferencing and creating web pages, writing communication plans for businesses and short videos.

Learn from the best

Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.


The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and has prestigious international accreditations such as AACSB.

Massey University’s business and management studies ranks in the top 250 and the top 200 for communication and media studies (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

The Massey BBS in communication gives you specialised communication knowledge, as well as a solid overview of all of the key business disciplines like economics, finance, accountancy, as well as marketing and communication.

Sought-after by employers

Communication skills are vital in any career, so communication also makes a great complementary major for those looking to complete a double major in the BBus.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

If you are certain you wish to follow a career in communication, you should consider the Bachelor of Communication programme as an alternative to the Bachelor of Business (Strategic Communication).

A good fit if you:

  • Have a creative streak
  • Are interested in analysing why things happen
  • Are well-organised and a people person
  • Want to use your communication skills in a business, not for profit, or government department
Georgina Cleave
Bachelor of Business Studies
(Marketing Communications)
Graduated in 2011
Market Manager - Business Development at Fairfax Media NZ

“Gaining a BBS, majoring in Marketing Communications has opened up doors that would have remained shut…”

I was living in Wanaka when I was deciding on which university to enrol in and what course to take. Massey offered a great extramural service that others did not come close to matching and they also offered the type of courses that would help me reach my goals.

While the numeric-based business courses (such as accounting, statistics, macroeconomics, and finance) were not my favourites, I believe they gave me a valuable grounding in this area. The marketing and communications courses on offer were generally interesting and contained relevant theory combined with useful real-world learning. The courses run by the School of CJM were the ones I enjoyed the most.

I have experienced both extramural and internal offerings at the Auckland campus and believe that the majority of courses are well structured with the right ratio of theory to practical content. Being on campus at Albany has been a fantastic experience that enabled me to learn more by bouncing ideas off fellow students and having the lecturers available to answer questions and offer feedback. The facilities and services on campus are excellent.

Gaining a BBS, majoring in Marketing Communications has opened up doors that would have remained shut had I not embarked on degree level education in this field and this has ultimately led me to securing the marketing job that I had my eyes on all along.

Marketing is a crucial component for every business and the specialist areas you can branch out into are growing by the day. Massey's School of Communication, Journalism and Marketing offers a variety of courses that will enable you to gain a worthwhile knowledge base and also extend your skills in your chosen specialist field. Make sure you take advantages of the resources available to you, ask questions and make the most of your university experience, so that you can be on the right path to achieve your career goals.


The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Social changes in recent years mean a growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.

Your career options are wide open - from trainee positions in large government and business organisations to positions of responsibility in small businesses.

Some of the varied fields communication graduates work in include:

  • Public relations
  • Communications advisory
  • Media buying, planning, and advising
  • News media
  • Speech writing
  • Publishing and editing
  • Liaison and advisory work

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