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In this studio course students will learn art direction practices for the resolution of conceptual executions with an emphasis on typography, image narrative and advertising design hierarchies. Students will explore art direction techniques and processes applied to print and digital media encompassing visual culture theory and practical skills.
Note(s): Explore art direction practices to make your concepts come alive. This course focuses on experimental typography and visual narratives. We will encourage you to identify and experiment with the emotions that written and visual language evoke, and to find your visual ‘voice’.
|2019||Semester One full semester||Internal||Wellington Campus|
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