156.232 Consumer Behaviour (15 credits)

IMPORTANT NOTE:There have been changes to this course for 2020. For 2019 enrolments please check the individual offering description below to confirm details for:

  • Requirements
  • Expected prior learning

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.

Requirements Requirements help

  • Prerequisite(s): 115.116 or 156.200
    General Prerequisite: At least 45 credits from 100 level.

Offerings Offerings help

Year Semester Mode Location
2019 * Semester One full semester Internal Auckland Campus
2019 * Semester One full semester Distance
2019 * Semester One full semester Internal Manawatu Campus
2019 * Semester One full semester Internal Wellington Campus
2019 * Summer School Internal Auckland Campus
2020 Semester One full semester Internal Auckland Campus
2020 Semester One full semester Distance
2020 Semester One full semester Internal Manawatu Campus
2020 Semester One full semester Internal Wellington Campus
2020 Summer School Internal Auckland Campus

* Due to recent changes you should carefully check this offering to confirm details before you enrol.

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