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IMPORTANT NOTE:There have been changes to this course for 2020. For 2019 enrolments please check the individual offering description below to confirm details for:
A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.
|2019 *||Semester One full semester||Internal||Auckland Campus|
|2019 *||Semester One full semester||Distance|
|2019 *||Semester One full semester||Internal||Manawatu Campus|
|2019 *||Semester One full semester||Internal||Wellington Campus|
|2019 *||Summer School||Internal||Auckland Campus|
|2020||Semester One full semester||Internal||Auckland Campus|
|2020||Semester One full semester||Distance|
|2020||Semester One full semester||Internal||Manawatu Campus|
|2020||Semester One full semester||Internal||Wellington Campus|
|2020||Summer School||Internal||Auckland Campus|
* Due to recent changes you should carefully check this offering to confirm details before you enrol.
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