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Our friends in Christchurch have had it rough over the last 10 months, and we want to make sure they know they're in our thoughts. That's why we are kicking off a day that's all about wrapping our arms around Christchurch in a national bear hug, and showing them the rest of New Zealand is backing them.
It's called The Big Chip In for Christchurch, and will happen on Friday, 15 July. On the day, Kiwis across the country will be encouraged to wear red and black and to do something for someone in Christchurch - whether it's ringing a friend to brighten their day, buying a Christchurch made product, sending food or clothing to the Salvation Army, making a video or writing a song. It doesn’t matter what it is you choose to do, big or small, as long as you chip in!
The Big Chip In for Christchurch is about all New Zealanders wrapping our arms around Christchurch in a national bear hug, and showing them we’re backing them, by chipping on the day with some small but significant action. That might be something as simple as wearing red and black, or making a phone call to a family member or friend based in Christchurch.
The campaign got underway this week , kicking off with lots of fanfare on TVNZ One and through the press and radio.
The Facebook page is up – as is the YouTube page – and getting loads of comments and ‘likes’. At least half a dozen famous faces have backed Red & Black by video, including JayJay Feeney from The Edge and The Mad Butcher: check ‘em out here: https://www.youtube.com/bigchipin.
Created: 08/07/2011 | Last updated: 08/07/2011
Page authorised by Corporate Communications Director