Click above to watch the ad

New ad campaign for Massey

Massey’s new TV advertisement goes to air for the first time on Sunday, October 4. We thought you may all like to have a look at out latest campaign.

The TV ad encapsulates the idea of Forever Discovering – which was launched as the underlying theme of Massey’s brand back in June. It demonstrates the emotions of discovery, exploration, liberation, expression, and opportunity – all of which are key components of the brand.  There are two versions of the ad, a 45-second and 30-second.

The message in the ad is that our lives are shaped by the discoveries we make... and Massey University will help you discover so much more.

With this ad we want to achieve the following:

  • Be liked
  • Be noticed
  • Re-establish our reputation
  • Introduce a defining brand communication
  • Build premium imagery around our brand
  • Become a consideration for new students

We were extremely lucky to have had a very talented crew working on the ad, and even luckier that they were willing to cut their price to fit within our budget.  They were impressed with the concept and script and decided it was a project they really wanted to be involved with.

The backing track is a song called Magic by Auckland group The Teacups.  The Teacups, an all girl band, started with two of the members busking. They have since become a trio, and have been making an impact on the Auckland music scene and are soon to release their first EP.

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey