An exploration of approaches to commercialisation that are intrinsic to professional practice in creative disciplines, in this course, students learn how to create an effective value proposition as part of their creative strategy. Students learn research methodologies, including market and competition analysis, to test market viability via theoretical tools relating to new ideas and innovation.
A further development of creative enterprise strategies and skills specific to creative disciplines, this course prepares students to take their creative project as close as possible to market. Students will be expected to demonstrate a plan, and execute appropriate stages, for the commercialisation of their Major Project.
293.730 Critical Frameworks for Creative Practice15 credits
An exploration of a broad range of cross-disciplinary approaches and critical frameworks that students can apply to critique and analyse their own creative practice. Students will learn to frame their creative practice as part of an ideological/artistic movement and develop reflexive and analytical skills through engagement with texts and case studies.